Shopify's meeting cost calculator made headlines when the company revealed it saved millions by showing employees the real cost of meetings. But there's a catch: Shopify's tool is internal only - you can't download or use it.
The good news? You can get the same functionality with publicly available alternatives. This guide shows you how to replicate Shopify's meeting cost calculator for your own team.
What Is Shopify's Meeting Cost Calculator?
In 2023, Shopify made waves by sharing details about their internal Chrome extension that displays meeting costs to employees. According to CBS News and Fast Company, the tool revealed:
- A typical 30-minute meeting with 3 employees costs $700-$1,600
- The company used real salary data for accurate calculations
- Visibility alone drove significant behavior change
- Shopify eliminated 12,000 meetings in a single initiative
Why It Works
Shopify's approach is based on behavioral economics: making costs visible at the point of consumption changes behavior. When employees see "$1,200" displayed as they schedule a meeting, they ask: "Is this worth it?"
The Problem
Shopify's meeting cost calculator is an internal tool built for Shopify employees only. It's not available on the Chrome Web Store or anywhere else. You can't download it.
But you can get the same functionality with public alternatives.
The Best Shopify Meeting Cost Calculator Alternative
MeetingToll: Real-Time Cost Visibility Like Shopify
MeetingToll provides the same core functionality as Shopify's internal tool - real-time meeting cost visibility - available to any organization.
| Feature | Shopify's Tool | MeetingToll |
|---|---|---|
| Real-time cost display | Yes | Yes |
| During live video calls | Unknown | Yes |
| Chrome extension | Yes | Yes |
| Custom hourly rates | Yes (salary-based) | Yes |
| Multi-platform support | Internal systems | Zoom, Meet, Teams |
| Available to public | No | Yes |
| Free tier | N/A | Yes |
How MeetingToll Replicates Shopify's Approach
1. Real-Time Cost Visibility
Like Shopify's tool, MeetingToll displays meeting costs as they accumulate. You see costs climbing in real-time: "$127... $284... $402..."
2. Floating Overlay During Meetings
MeetingToll displays a draggable cost meter during live Zoom, Google Meet, and Microsoft Teams calls - not just in the calendar.
3. Customizable Rates
Configure hourly rates to match your organization's compensation:
- Individual rates for personal tracking
- Team-wide average rates
- Department-specific rates (Business plan)
4. Behavior Change Through Visibility
The same psychological principle that works at Shopify works everywhere: immediate feedback drives faster behavior change than delayed reports.
Interactive Meeting Cost Calculator
Hourly rate: $58/hr
Cost Breakdown
Comparing Shopify's Results to Industry Averages
Shopify's numbers seem high to many people. Let's break down why:
Shopify's $700-$1,600 for 30 Minutes with 3 People
At $700 for 3 people in 30 minutes:
- Implied hourly rate: $700 / (3 × 0.5 hours) = $467/hour per person
- Implied annual salary: $467 × 2,080 = $971,000/year
This makes sense for Shopify because:
- Tech industry salaries are higher than average
- Senior engineers at Shopify earn $200,000-$400,000+
- Total compensation includes equity worth significant amounts
- The calculation likely includes overhead costs (benefits, equipment, facilities)
More Typical Meeting Costs
For average organizations:
| Scenario | 30-Minute Cost |
|---|---|
| 3 people at $75K salary | $54 |
| 3 people at $100K salary | $72 |
| 3 people at $150K salary | $108 |
| 3 people at $200K salary | $144 |
| 3 people at $300K total comp | $216 |
Even at "typical" salaries, these costs add up. A single weekly 30-minute meeting with 3 people at $100K costs $3,744 annually.
What Shopify Did Right (And You Can Too)
1. Made Costs Visible
The first step is visibility. You can't optimize what you can't measure. Whether using MeetingToll or another tool, start making meeting costs visible to everyone.
2. Used Real Compensation Data
Shopify used actual salary data for accuracy. Configure your tool with realistic rates:
- Use department averages if individual salaries are sensitive
- Include benefits and overhead for true cost (typically 1.3-1.5x base salary)
- Update rates annually
3. Deployed Org-Wide
Individual tools are helpful. Org-wide visibility is transformative. When everyone sees costs, culture shifts.
4. Combined with Policy Changes
Visibility alone isn't enough. Shopify also:
- Eliminated recurring meetings
- Required agendas
- Set maximum attendee limits
- Designated meeting-free days
5. Measured Results
Shopify tracked the impact: 12,000 meetings eliminated. Track your own:
- Total meeting hours per week
- Average meeting size
- Meeting cost trends over time
How to Implement Shopify's Approach at Your Company
Step 1: Calculate Your Baseline
Before implementing any tool, understand your current state:
Interactive Meeting Cost Calculator
Hourly rate: $41/hr
Cost Breakdown
Key metrics to track:
- Total meetings per week per employee
- Average meeting duration
- Average attendee count
- Estimated monthly/annual meeting cost
Step 2: Choose Your Tool
For Shopify-like functionality, you need real-time visibility:
| Tool | Real-Time During Calls | Best For |
|---|---|---|
| MeetingToll | Yes | Teams wanting Shopify's exact approach |
| Flowtrace | No (calendar only) | Enterprise analytics |
| Ramp Calculator | No (calendar only) | Basic calendar awareness |
Step 3: Configure Realistic Rates
Set up hourly rates that reflect true cost:
Option A: Simple Average
- Use your company's median salary / 2,080 hours
- Example: $85,000 / 2,080 = $40.87/hour
Option B: Department Rates
- Engineering: $65/hour
- Sales: $55/hour
- Marketing: $45/hour
- Support: $35/hour
Option C: Full Cost (Most Accurate)
- Add 30-50% to base salary for benefits and overhead
- $85,000 × 1.4 = $119,000 / 2,080 = $57.21/hour
Step 4: Roll Out to Teams
Start with a pilot group:
- Install tool for one team (10-20 people)
- Run for 4-6 weeks
- Measure meeting time reduction
- Gather feedback
- Expand to full organization
Step 5: Add Policy Support
Visibility works best with policy:
- Meeting-free days: Shopify has "No Meeting Wednesdays"
- Default durations: 25/50 minutes instead of 30/60
- Attendee limits: Maximum of 6-8 people
- Agenda requirements: No agenda, no meeting
- Async-first: Default to Slack/email unless meeting is essential
Step 6: Track and Report
Measure impact monthly:
- Meeting hours per employee
- Average meeting size
- Meeting cost trends
- Employee satisfaction scores
Shopify's Meeting Philosophy
Beyond the cost calculator, Shopify has a broader meeting philosophy worth emulating:
"Calendar Bankruptcy"
Shopify periodically deletes all recurring meetings, forcing teams to recreate only what's truly needed. Many meetings simply don't come back.
Default to Async
Shopify's culture defaults to written communication (Slack, documents) rather than meetings. Meetings require justification.
"Maker Schedules"
Following Paul Graham's framework, Shopify protects large blocks of uninterrupted time for individual contributors.
Meeting Cost as a KPI
Meeting cost per employee is a metric that management tracks, creating accountability for meeting efficiency.
Why Real-Time Beats Calendar-Based Tracking
Many alternatives only show meeting costs in calendar views. Shopify's approach - and MeetingToll's - shows costs during meetings. Here's why this matters:
The Moment of Truth
Calendar-based tools show costs when you schedule. But by the time the meeting starts, the decision is made.
Real-time tools show costs when it matters most: during the meeting itself. Participants see costs climbing and naturally:
- Stay focused
- Skip tangents
- End early when done
- Question if all attendees are needed
Immediate Feedback Loop
Behavioral economics research shows immediate feedback changes behavior 4x faster than delayed feedback. Seeing "$600" climb to "$700" during a meeting is more impactful than seeing "$700" in a calendar invite days earlier.
Accountability During the Meeting
When everyone can see the cost meter, there's shared accountability. No one wants to be the person who derailed a $1,000 meeting with an off-topic discussion.
Frequently Asked Questions
Can I actually download Shopify's meeting cost calculator?
No. Shopify's tool is internal only and not available to the public. Use MeetingToll or other alternatives for the same functionality.
How accurate was Shopify's $700-$1,600 calculation?
Their calculation used actual employee total compensation (salary + equity + benefits), which is higher than base salary alone. For typical calculations, use 1.3-1.5x base salary.
Did Shopify's approach actually work?
Yes. Shopify reported eliminating 12,000 meetings and significantly reducing meeting time across the organization.
What made Shopify's approach successful?
Combination of: (1) real-time cost visibility, (2) organization-wide deployment, (3) cultural support from leadership, (4) complementary policies like meeting-free days.
How long until I see results?
Most organizations see behavior change within 2-4 weeks of deployment. Significant meeting reduction typically occurs over 2-3 months.
Get Started: Shopify's Approach for Your Team
You don't need to be a $100B company to implement Shopify's meeting cost strategy. MeetingToll brings the same real-time visibility to any organization:
- Free Solo plan - Start tracking your personal meeting costs today
- Real-time overlay - See costs during Zoom, Meet, and Teams calls
- 5-second install - Chrome extension, no IT required
- Team features - Shared rates and analytics for organizations
Try MeetingToll Free - Get Shopify's meeting cost visibility for your team.

![Cover Image for Shopify Meeting Cost Calculator Alternative: Get the Same Features [2026]](/_next/image?url=%2Fimages%2Fposts%2Fshopify-meeting-cost-alternative.jpg&w=3840&q=75)